How to use Google Ads Performance Planner and Reach Planner

Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools ...
MediaPost

CTV Campaign Brand Reach: Lots Of Room To Grow

Although connected TV (CTV) impressions continue to grow -- now comprising 17.9% of time spent viewing in 2024 versus the year before -- CTV advertising spend is only 7.4% of total media spend, ...
Marketing Dive

Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media ...