Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients. The new AI ...

In June 2010, the direct marketing division of Equifax was acquired by Alliance Data Systems for $117 million. The deal ...

The expansion formalizes a multi-market rollout that adds operating capacity and client delivery in the United Kingdom, Germany, the United States, Canada, Singapore, Saudi Arabia and India. The ...

In the late 1990s, the field of marketing scholarship was at an inflection point. Much of the academic research followed the “marketing science” tradition—relying on simplified, ad hoc models to ...

Quad/Graphics is successfully transforming from a legacy printer to a data-driven marketing solutions provider, stabilizing profits and cash flow despite modest revenue declines. The company's ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...