Google Ads refreshes Asset Optimization layout for Demand Gen

Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few ...

Google’s Demand Gen upgrade: Key changes and success strategies

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...

Google Ads API enforces daily minimum budget for Demand Gen campaigns

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.
Searchenginejournal.com

PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads

Google Ads launches "Ads Decoded" podcast to provide insights on platform updates to advertisers. Demand Gen adds shoppable CTV, attributed brand searches, and travel feeds to help advertisers reach ...
Search Engine Roundtable

Google Ads Adds Google Maps Channel For Demand Gen

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. This change was spotted by a number of ...
MediaPost

Google To Enforce Minimum Budget For Demand-Gen Buys

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.