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“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

Heading into CES 2026, Lego teased that it would be hosting a keynote – but now that the dust has settled, it’s clear the company used the stage to unveil its biggest change to the Lego brick since ...
NBC Los Angeles

Solvang's first ‘Brick & Builds' weekend to click with LEGO-inspired joy

LEGO BRICKS AND SOLVANG? Talk about a perfect picturesque pairing, thanks to the LEGO's Denmark roots and the historical hamlet's billing as the place to bask in Danish delights while visiting ...

An Inside Look at Lego’s New Tech-Packed Smart Brick

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

A parent's guide to Lego Smart Bricks

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...