Two major brands will be featured in ads during the Super Bowl, and there’s a major Chicago connection to both. For the first time, Ferrara Candy Company, which has been based in Chicago for more than 100 years,

You don’t have to be a football fan to look forward to the Super Bowl. For millions of viewers, the commercials are just as big as the game itself. And once again this year, a North Texas expert is helping her students understand what makes a winning ad.

Here is everything you need to know about the Super Bowl TV schedule, including how to watch events throughout the weekend.

Tatari, the leading convergent TV advertising platform, today announced that four of its clients, Ro, Manscaped, Tecovas, and Life360, will advertise during Super Bowl LX. Bringing four advertisers to the Super Bowl in a single year marks a new high for Tatari and reflects its growing role as the partner brands turn to when TV becomes central to their growth strategy.