Amid a rush to capitalize on the hype around NFTs, Nike is firming up its strategy by snapping up a firm specializing in the creation of digital collectibles relevant to its business, namely sneakers.
A couple of months ago, Nike acquired metaverse sneaker creator RTFKT Studios and planted the seed for a new frontier of digital sneakers. That fruit is now ripe for the picking, as the first of the ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Nike purchased the NFT company ...
Nike CEO John Donahoe announced in an internal email this week the creation of Nike Virtual Studios, a division focused on establishing the sneaker company in the virtual world. Donahoe named Ron ...
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