I’ve run a digital marketing agency since 1999 but it was only in 2015 that we passed $1M in annual revenue, a goal I’ve worked toward for over 15 years. For most of those 15 years my agency’s ...

How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

I’ve written before about why I believe the media industry’s future with most brand advertisers will be all about delivering specific business outcomes (leads, sales, etc.), in a predictable, provable ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

Aside from that old story about people wanting horse carriages instead of cars, the move-fast-and-break-things motto is probably the biggest cliché among tech startups. However, in the past years, ...

Not all metrics are good metrics. Merely because a brand is well "liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full ...

I got a wakeup call from reading “You Need to Manage Digital Projects for Outcomes, Not Outputs,” a Harvard Business Review article by Jeff Gothelf and Josh Seiden. The headline says it all. How many ...