Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can think of your strengths and weaknesses as internal factors that are present right now. Opportunities and ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

When people begin to take an interest in their investments, most of them believe one of two things about stock analysis and selection; either that it is a kind of mystical art, best performed by those ...