FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...

The allure of AI in sales is obvious—efficiency. However, the CEO at My B2B Network warns that efficiency without empathy is leading to record-high unsubscribe rates and ignored emails.

PLEASANTON, Calif.--(BUSINESS WIRE)--Global branded payments provider Blackhawk Network has partnered with lifestyle brand H&M to launch the fashion and home design company’s B2B gift card program ...